Case Study: MARTA CUCCINIELLO

COMPANY

MARTA CUCCINIELLO

BUSINESS

Fashion - Luxury Womenswear

SERVICES

Web Desing & Web Marketing

MARTA CUCCINIELLO: Luxury Fashion brand for an eclectic and resourceful woman

MARTA CUCCINIELLO is a luxury fashion brand conceived for an eclectic, dynamic and resourceful woman. All clothes are designed and realized internally, with rigorous cuts, a mix of “Made in Italy” fabrics, substance’s inspirations and a care for the details.

Every dress reinterpretes the classic syle in a contemporary interpretation, where precious fabrics, unusual colors and artistics inspiration can live togheter.

The feeling, the empathy and the confidence that I've estabilished with the ST Team have helped me to express my collections and my aesthetics on the web and add a new kind of value.

Marta, CEO and designer of Marta Cucciniello

5

Years of collaboration

10

Different projects

5

Team resources involved

detail of a collecion on website

a selection of Instagram posts

THE PROJECT

From the definition of the brand image to the marketing plan, with a focus on social media marketing and influencer marketing

This project was a very challenging and hyper-creative one. For us, was perfect!

The goal of Marta was very ambitious: to communicate her idea of Made in Italy into a very competitive business of the world.

The target was clear. The woman that wears MARTA CUCCINIELLO is dynamic and clever, she loves fashion and declines it in a personal way to express her womanliness. She wears a contemporary luxury in her private and professional life.

We met many times in our office and in her atelier to define all challenges in front of us. Every time she wanted to involve us in her world and in her creativity, without considering nothing ad a definitive solution, but asking our opinion.

In a few word: she has conquered us.

The project was long and progressive.

We started with the definition of the Brand Image and, in particular, with the complete restyle of her logo. We have realized the website & ecommerce and we have helped her in the definition of the marketing plan, by defining the best strategy of content marketing & storytelling to communicate every collections, by using article marketing campaigns and social media marketing ones on Facebook and Instagram. Moreover, we managed some influencer marketing projects.

We love ambitious challenges.

If you have in mind a project that can get you far, we will help you to achieve it.

CARPE DIEM